Resume Do’s and Don’ts: What Actually Gets You Hired
- Scott Raether

- Mar 23
- 2 min read
Updated: Mar 30
Your resume is more than a document; it’s your first impression, personal brand, and marketing tool all in one.
Yet many professionals unknowingly make mistakes that cost them interviews.
If your résumé isn’t getting responses, it’s not always your experience; it’s how that experience is presented.
Let’s break down the do's and don’ts that can instantly improve your results.
Resume DO’s (What Works)
1. Do Focus on Results, Not Responsibilities
Employers don’t hire based on what you were assigned—they hire based on what you achieved.
✔ Example: “Increased customer retention by 25% through improved onboarding process.”
👉 This shows impact, not just effort.
2. Do Use Strong Action Verbs
Your wording matters more than you think.
Use verbs like:
Led
Built
Developed
Optimized
Increased
These communicate ownership and leadership.
3. Do Tailor Your Résumé for Each Role
A generic résumé will rarely stand out.
Customize your résumé by:
Matching keywords from the job description
Highlighting relevant experience
Aligning your skills with the role
4. Do Optimize for ATS (Applicant Tracking Systems)
Most companies use ATS to filter résumés.
To improve visibility:
Use simple formatting
Include relevant keywords
Avoid graphics, tables, and unusual fonts
5. Do Keep It Clear and Easy to Scan
Recruiters spend 6–10 seconds scanning your résumé.
Make it easy:
Use bullet points
Keep sentences concise
Highlight key achievements
Résumé DON’Ts (What to Avoid)
1. Don’t Use Generic Buzzwords
Words like:
Hardworking
Team player
Detail-oriented
Don’t prove anything.
👉 Show evidence instead.
2. Don’t Write Like a Job Description
Avoid listing duties like: “Responsible for managing projects.”
This doesn’t differentiate you.
Instead: “Led 5+ projects that improved efficiency by 30%”
3. Don’t Include Irrelevant Information
Your résumé is not your life story.
Avoid:
Outdated roles
Irrelevant skills
Personal details (age, marital status, etc.)
.
4. Don’t Overcomplicate the Design
Fancy designs can hurt more than help, especially with ATS.
Stick to:
✔ Clean layout
✔ Simple fonts
✔ Professional formatting
5. Don’t Send the Same Resume Everywhere
This is one of the biggest mistakes.
Each role requires a targeted approach. One résumé does not fit all.
Pro Tip: Build a “Master Résumé.”
One of the best strategies is creating a Master Résumé, a detailed document that includes:
All roles and responsibilities
Achievements and metrics
Projects and leadership moments
Skills and career highlights
From there, you can easily create tailored versions for each application.
Final Thoughts
Your résumé isn’t just about listing experience. It’s about positioning your value clearly and strategically.
Remember:
✔ Show results
✔ Use strong language
✔ Keep it relevant
✔ Optimize for visibility
Because in today’s job market, clarity wins.
Need Help?
If you want to make sure your résumé is optimized for both ATS and recruiters:
👉 Download the FREE ATS Résumé Checklist or💬 Reach out for personalized résumé support.

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